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News

Iamamiwhoami at FFF 2012!

06.07.2012

iamamiwhoami is an electronic music and multimedia project produced and headlined by Swedish singer-songwriter Jonna Lee. Starting in December 2009, music videos have been released in four series from the project's YouTube channel, with complementary digital downloads becoming available through online retailers. She has performed two concert shows, one broadcast via her website, To Whom It May Concern, whilst the other formed part of the 2011 Way Out West Festival. Critically well-received, the music and videos, containing elements of several electronic sub-genres such as ambient, synthpop, dream pop and trip hop have spread virally and have garnered much attention.

Her first studio album Kin, an audiovisual release, was released on 11 June 2012 through the project's own label To Whom It May Concern, in conjunction with the British Cooperative Music. They are managed by the UK-based D.E.F. Management. iamamiwhoami is notable not only for its artistic multimedia output, but also the creators' leveraging of social technology (YouTube) and phenomena (viral videos to disseminate their music and music videos).


 
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